As we close out the theme of data intelligence, it is important to share the various methods for collecting Product Intelligence. Product intelligence data stems from multiple streams, resulting in a myriad of ways to collect data points. Courtesy of DealHub experts (2023), today shares findings on methods to collect Product Intelligence.
The Product Itself
The most significant source of product intelligence is the product itself. Within an application, businesses can track:
Clickstream data
Milestones and accomplishments with the product
Usage trends (frequency, time spent, etc.)
How often users come back to the application
Feedback on UX/UI problems
These data points help organizations understand the most essential part of the customer journey: their day-to-day experience and how the product fits into that.
In-App Surveys
Most SaaS products and mobile/desktop applications also solicit customer surveys and in-app feedback. They’re usually quick surveys (no more than a few multiple-choice questions). Sometimes, they have a box where customers can explain their answers in more detail or add additional context.
Focus Groups & Beta Tests
Focus groups and beta tests are other ways businesses can collect product intelligence data. Companies use focus groups to test out new features or gauge customer opinions on a particular feature or product.
Customer Interviews
Interviewing current customers can be a great way to gain insights into how specific customer segments use the product.
Product Analytics Tools
A company might use many different tools to gather product intelligence. Most organizations use sophisticated tools like Mixpanel or Amplitude.
Customer Reviews
Many companies use social listening tools to capture and centralize users’ opinions and experiences with their products. These reviews typically come from third parties, such as Google Analytics and other sites like G2 Crowd and Capterra, which provide valuable insights.
Product intelligence is a critical aspect of modern business strategy. In summary, incorporating product intelligence enables better decision-making, enhances customer experiences, and keeps your business ahead of the curve.
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